Sponsorship Activation & Brand Partnerships
Martin Sports Productions offers a customized approach to your team's brand that goes beyond tickets and media — sponsorship activation built on Brand Awareness, Brand Association, Brand Experience and Hospitality, connecting sponsors with fans through experiences they can walk into.
Beyond Tickets and Media
A logo on a scoreboard is visibility. A brand experience fans step inside is a relationship.
Our promotional strategy is built on four parts: Brand Awareness, Brand Association, Brand Experience and Hospitality. Together they let a brand form a true objective-based partnership — building an emotional connection with fans and consumers through the ultimate fan experience.
A Partnership With Martin Sports Will
- Add status and stature to your brand
- Differentiate you from competitors
- Physically bring the brand experience to the fans
- Create opportunities with sponsors
- Motivate and inspire your fan base
- Be measurable against business goals and brand identification
- Create the next generation of fans
Activation In Action
Partnership Questions, Answered
What is sponsorship activation at a sports event?
Sponsorship activation turns a sponsorship agreement into something fans actually experience — branded fan zones, photo ops, exhibits, hospitality and giveaways that physically connect the sponsor's brand to the team's fans.
How does Martin Sports approach brand partnerships?
We build promotional strategy on four parts: Brand Awareness, Brand Association, Brand Experience and Hospitality — creating an objective-based partnership that is measurable against business goals.
Can activations be measured?
Yes. We design activations to be measurable against business goals and brand identification objectives, from foot traffic and photo shares to sponsor-specific engagement.